Improving Logistics Connectivity of E-commerce in the ASEAN Region

E-commerce creates opportunities for competition and expansion on a larger scale for already existing entities and offers prospects for rapid development to emerging ones due to low entry barriers that have been encouraging more companies to sell their products on the Internet. In most cases, the Internet constitutes an additional source of sales for brick-and-mortar players. Only some companies are focused solely on e-commerce (‘pure players’). The offline and online worlds increasingly permeate and complement each other, which is why an omnichannel strategy is being created to integrate multiple sales and distribution channels.